Heinz Ketchup Gabe day 2016 Hot Dog Commercial “Wiener stampede” released on 31 January in 2016. It have presented one year on TV in US and Canada. Commercial’s founder and chief creative officer is Anselmo Ramos of creative agency DAVID Miami and the production director is Jeff Low.
The commercial is for that people decide there is also other products than just their basic ketchup. In the commercial eight people are dressed up with different variations of Heinz ketchups, barbecue and mustard. They stand in the large grass area and are waiting the dachshunds dressed as hot dogs running across a field to reach them. The song that plays in the background is “Without you” by Harry Nilsson.
Commercial is funny. Dachshunds makes it endearing and lovely and it is also joyful because of perky colors. “From the beginning of the creative process, we tried to find something simple, visual, and fun to communicate that hot dogs can’t resist the great taste of Heinz,” said Anselmo Ramos.
The commercial was part of the Super Bowl 2016. One of the best parts about the big game is the ads. The commercial was also part of the new Heinz campaign called “Meet the Ketchups”.