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Students from Espoon yhteislyseo Upper Secondary School explore English on the Internet

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Theme 3 Ad Analyses (JÄR)

Ketchups and dachshunds encounter

Heinz Ketchup Gabe day 2016 Hot Dog Commercial “Wiener stampede” released on 31 January in 2016. It have presented one year on TV in US and Canada. Commercial’s founder and chief creative officer is Anselmo Ramos of creative agency DAVID Miami and the production director is Jeff Low.

  The commercial is for that people decide there is also other products than just their basic ketchup. In the commercial eight people are dressed up with different variations of Heinz ketchups, barbecue and mustard. They stand in the large grass area and are waiting the dachshunds dressed as hot dogs running across a field to reach them. The song that plays in the background is “Without you” by Harry Nilsson.

  Commercial is funny. Dachshunds makes it endearing and lovely and it is also joyful because of perky colors. “From the beginning of the creative process, we tried to find something simple, visual, and fun to communicate that hot dogs can’t resist the great taste of Heinz,” said Anselmo Ramos.

  The commercial was part of the Super Bowl 2016. One of the best parts about the big game is the ads. The commercial was also part of the new Heinz campaign called “Meet the Ketchups”.

Classic Dr Pepper

Dr Peppers commercial from 1979 by David Naughton is in my opinion a great commercial for many reasons firstly i think the song is funny and over the top when it comes to promoting soda, secondly because i love these commercials where they actually put time and effort in making them.

The whole commercial is a song called I am a Pepper sung by sailors the lyrics of the song are about how people who drink Dr pepper are different than others and them also calling other Dr Pepper drinkers peppers. The commercial also explains that Dr Pepper is the only one that tastes that way and that it has original taste (whatever that means) and those are used as selling points for it. This commercial also has Popeye in it and in this he does not eat spinach but he drinks Dr Pepper what a sellout.

Old commercial where also a lot better in my opinion because they  where simply but got the job done and only had one job to do and it was to sell that product but now it feels every commercial is selling you a lifestyle instead of a product.

Fresh new kicks

The Footlocker commercial which was released in 2013 had two really famous NBA players, James Harden and Stephen Curry. Footlocker is a world famous shoe company which has all the newest street style shoes.

I noticed some symbolism because basketball players are usually seen as an street styled people so they wanted to put these two top players who represent street style. They wore Nike clothes and they look like they want something new and fresh, and that’s when Steph says that they should go to Footlocker.

In this commercial they targeted everyone who is interested in nice street and basketball styled with premium quality, mostly young adults but many people use these shoes even tho they are about 50 years old (mostly rappers). The commercial wasnt about single product but based on that I would check out the place if I already didn’t know how it is.

 

 

Ultrasound

The Doritos commercial “Ultrasound” is a 30-second ad which was released on 3rd of February in 2016. The video created by Peter Carstairs shows a woman getting an ultrasound while the man is munching on Doritos. After getting annoyed with her husband, the woman abruptly throws the chips away which the fetus follows by flying out of the mother’s uterus.

The commercial started heated conversation amongst the anti-abortion and pro-choice groups when it was released. Some people have claimed that it is taking a political stand by supporting abortion or humanizing fetuses. Others have also said that the ad is using sexist tropes while portraying “mothers as uptight and husband as clueless”.

Doritos’ commercial is a great example on an ad that is both effective and controversial. It’s humorous and short enough for the viewers not to lose their interest. The colours of the commercial are mostly light with different shades of grey, blue and green. The focus is immediately drawn to the red bag of chips which is the only deeper coloured thing on the commercial.

Ultrasound is of one those commercials that people will either find hilarious or offensive. It’s doesn’t really seem to be made to be political, but it’s definitely out there hovering above the line of questionable taste.

 

A Different Christmas Commercial

H&M’s commercial Come Together was released November 27th, 2016. It’s a 4-minute short film directed by Wes Anderson. It’s Christmas Day and there are six passengers and three staff members on a train. The train gets delayed to its destination by 11 and a half hours. Because of that conductor Ralph (Adrien Brody) decides to offer a Christmas brunch for everyone. At the end they are decorating a Christmas tree with a joyful mood. The commercial brings out the warmth of the family celebration, having even strangers join together.

The actors are wearing warm, cozy winter clothes from H&M. There’s also formal wear for men. There’s a large variety among the actors’ ethnicities, indicating that H&M is against racism. The most used color is green which is also the color of the train. Usually green symbolizes life; no matter what happens, you must find a way to keep going. In the commercial this was shown by the train getting delayed, resulting to the people not being able to spend Christmas with their families but they celebrate it with each other.

The commercial hasn’t received much critique since it was directed by the talented Wes Anderson. The atmosphere feels great and the camera angles are creative. There is also some humor, for example the child on the train is referred to as “unaccompanied minor”.

The target group is both male and female of all ages but maybe the commercial reaches more women since it shows a larger range of women’s clothes than men’s clothes.

I would by some of the clothes based on the commercial because it’d be lovely just to wrap myself up in those warm sweaters. However, at first I thought the commercial was too long for just a clothing commercial but it is a short film after all so I can’t blame it.

Source:

“Come Together: A Fashion Picture in Motion (2016).” IMDb, http://www.imdb.com/title/tt6282412/. Accessed 20 December, 2016.

 

Jenna Porkka

HeavyBubbles™ is a great example of how to make an effective commercial

The SodaStream commercial “HeavyBubbles™” is a commercial inspiring people to buy SodaStream instead of many other products from grocery stores. The commercial starts with a longer funny parody of the “HeavyBubbles™” which are carryable heavy bottles of sparkling water.

With great use of humour the first bit of the commercial really does a great job of attracting people to wait for the end of the commercial. The core of the humour is definitely our friend Hafþór Júlíus Björnsson known for the name “Thor”, seen on the famous series “Game of Thrones”, he goes around creating this strongman feeling carrying the glorious HeavyBubbles around and preaching how they great are.

After the “HeavyBubbles™” commercial is finished Thor just trashes the whole idea of heavy sparkling water and mentions how plastic bottles is bad for our nature. Instead of using plastic bottles in our everyday life Thor recommends SodaStream and the humor continues as the assistants bring the SodaStream machines to the frame.

In the long run the commercial has mixed serious topic and a lot of humor to their side, definitely gaining value for their business and raise awareness to think more about our environment.

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